Provoke Touch of Silver Intensive Brightening The Original Purple Shampoo 200ml 200 ml (Pack of 1)

Product Description Provoke Touch of Silver Before Brassy, Dull After Bright, Shiny Provoke Intensive Brightening Shampoo instantly brightens hair colour and removes brassy tones for visible results in just 1 wash. Formulated with a powerful blend of purple & blue pigments, its technology counteracts yellow and orange brassy tones, leaving hair beautifully bright and shiny. Ingredients Aqua (Water/Eau), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Sodium Benzoate, Laureth-4, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Sodium Hydroxide, Formic Acid, Hydrogenated Palm Glycerides Citrate, Tocopherol, Acid Violet 43, HC Blue No. 2. Directions Directions for Use: Apply to wet hair and massage into a gentle lather before rinsing thoroughly. For optimum results, follow with Colour Care Conditioner. Best used in between washes with the Brightening Shampoo and Intensive Conditioner. Safety Warning External use only CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH. WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair. HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash. MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results. From the #1 purple brand in the UK.