Aveda Color Control Light Fights Fade Shampoo – All Hair Colours – Colour Protection Shampoo

Colour Protect Shampoo: Shampoo for coloured hair gently cleanses fine to medium hair types without stripping to minimise fading hair colour. Safe for colour-treated, highlighted and chemically processed hair. Leaves hair soft and shiny. Prevents Hair Colour Washout: Naturally derived "magnets" instantly neutralise colour-dulling particles to help protect your hair when you wash. Dual-charged molecules create a protective shield to keep water from penetrating into hair, reducing colour washout. 98% Naturally Derived*: 98% naturally derived formula (per ISO 16128) helps reduce colour fade, while omega-rich apricot oil leaves hair nourished. How to Use: Massage hair shampoo into wet hair from roots to ends. Rinse. Follow with Color Control Conditioner and Leave-In Treatment. Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved.